Shopify Storefronts
Shopify Solutions for CPG Brands
Project Brief
For their 2024 Pride Month Campaign, House of Love Cocktails and Mocktails (no longer live) needed a refreshed site to go along with their updated visual identity.
Elephant Green Chili Chutney needed to establish their online presence to market themselves as a trustworthy and legitmate player in the condiments space.
Obstacles
For House of Love, I learned Liquid on the fly under a tight deadline and delivered custom elements and animations without paid third-party apps. For Elephant Green Chili Chutney, the site lacked a unified brand identity, so I had to pull typography, color, and graphic elements from existing product labels and sales material.
Approach
For each site I ran a mini brand audit, fleshed out typography, color, and graphic assets in Figma, then built the site in Shopify using those elements adding custom animations and graphics throughout.
Results
The Pride storefront launched on time, driving a clear spike in engagement and site visits during the campaign. The chutney site went live in three months as a cohesive brand hub and earned enthusiastic client feedback.
