She's the Sauce
Custom Shopify Store for Protein + Fiber Heavy Sauce
Project Brief
She’s the Sauce required a two-phase launch: a “coming soon” landing page during product development, followed by a fully branded Shopify store targeting high-protein shoppers.
Obstacles
With only a handful of non-stock photos and a brand style guide, we needed to build anticipation without full creative assets. The coming-soon theme also had to transition smoothly into the main store without causing downtime or errors.
Approach
Phase One:
We launched a coming-soon page to capture hype and emails, layering in branded styles and custom Shopify modules that could later evolve into the live store.
Phase Two:
Building on the Dawn theme, we developed a complete Shopify e-commerce store with custom solutions across the homepage and PDPs:
- Homepage: custom email popup on mobile, custom section dividers, dynamic product shop sections, quick-add interaction with a mini cart modal (including custom per-bottle math logic).
- Product Page: flavor-specific dynamic sections, product info blocks with photo + text hover wiggles, consistent per-bottle pricing logic.
- Micro-moments — header icons with custom interactions and a basket icon that animates when items are added to cart.
- Performance & Accessibility: optimized images, clear hierarchy, alt text, SEO enhancements, and an editor-friendly build so the client can update without heavy dev.
- Backend & Setup: managed metafields, product and blog metadata, and front-to-back QA.
Results
Phase One’s coming-soon page generated +1,100+ email sign-ups.
Phase Two’s launch drove 400+ bottles pre-ordered within 48 hours, amplified by CPG industry shout-outs across social media.
This project was recently nominated for best Designs on DesignRush.
Visit www.shesthesauce.com
